Live
Ads restructure & autopilot
Restructured one account's ads and set them on auto-pilot — a bid system pushing tens of thousands of governed changes a quarter, every one logged and checked. Growth and efficiency at once.
Read the full story →Receipts, not claims
Systems I've shipped — running now.
I don't do walls of testimonials you can't verify. Every claim below sits next to the thing that proves it — live where I can point at it. Amazon-relevant first.
Shipped · measuring
Traced it to returns — rebuilt the listing
Profit had collapsed and everyone blamed the ads. It was a returns problem on one hero product crushing search rank. I rebuilt the listing — day one, its share of the line hit an all-time high.
Read the full story →tool verdict → overruled
Judgment call
Overruled my own tool
A tool I built flagged the wrong product for a creative rebuild. I challenged its benchmark, the verdict flipped, and a whole design cycle went to the product that actually needed it.
Read the full story →
Live
Creator-partnership engine
Amazon's creator channel turned into a self-running engine — it sources, researches, pitches, equips, and tracks creators almost end-to-end. In production now, already pulling in creator content.
See it live →What every case study here shows
- The bottleneck — the expensive, repetitive job named plainly, not hand-waved.
- The system — how it runs, stage by stage, visible enough to trust the method.
- The proof it's real — a live thing, a redacted screenshot, a listed catalog you can go look at.
- What it replaces — the headcount and hours it stands in for, honestly, never inflated.
Client work is anonymized on purpose — no client names, no creator data, no numbers I'm not free to share. What's shown is the system and the fact that it runs.